I really wanted to post something beautiful so, this is it.
To bring Christmas Cheer to Paris, 2 well known Parisian retail facades will be dressed-up for the holidays by non other than Jean-Charles de Castelbajac this month to visually stimulate and excite Parisian shoppers. At the second-oldest department store in Paris, Bazaar de l'Hotel de Ville, or better known as the BHV, a dynamically neon-lit facade will be lit up on November 17, blasting powerful vocals performed by the 28-year-old, Arkansas-born Beth Ditto of the group Gossip.
Jean-Charles de Castelbajac’s the other Holiday installation is at the top of Champs Elysée, at Publicis Drugstore, established in 1958 and located on the site of the famed Astoria Hotel. The complex now houses two restaurants and several specialty shops, including a high-end grocery store. From November 20 to January 20, the building will be covered with gigantic colour glass panels and the inside will have a similar color-rich treatment with the theme “Pop your X-mas”. I'm a big fan of having renown artists to manipulate and enhance our surroundings and I doubly love the fact that there isn't a gigantic logo hovering above the installation. Joyeux Noël!
