Thursday, February 17, 2011

Jordan (maybe)




Depending upon wether you are a part of Nike's legal office, I may (or may not) have been deeply involved with a Jordan rebranding dream assignment that may (or may not) have taken up 5 months of my life last summer. I did (maybe) have an extensive showcase of all the thinking and creative executions of the rebranding, but some members of Nike may (or may not) have politely asked me to take the work down off of my site or Charles Barkley may (or may not) have to come to my house and pull my lungs out through my nostrils...

Here is some work that may (or may not) have something to do with the project. Thank you.

Saturday, February 12, 2011

Zombies on the Street


From the dawn of man, every tribe has had a very distinct and aggressive graphic style alerting all in the vicinity that they were a group that meant business and not to be trifled with.

When designing the new Triathlete Zombies cycling uniform, I kept thinking about how to utilize the bold logo and incorporate some additional graphic elements to help support the mark and make some noise on the road. Above is where we ended up and fact that they have already sold out of them means that there are going to be a lot of TZ tribe members standing out in the crowded LA streets.