From the dawn of man, every tribe has had a very distinct and aggressive graphic style alerting all in the vicinity that they were a group that meant business and not to be trifled with.
When designing the new Triathlete Zombies cycling uniform, I kept thinking about how to utilize the bold logo and incorporate some additional graphic elements to help support the mark and make some noise on the road. Above is where we ended up and fact that they have already sold out of them means that there are going to be a lot of TZ tribe members standing out in the crowded LA streets.
