Recently, I found another reason to love Moleskine notebooks. They have a site devoted purely to the art of the sketchbook. Artists from around the world have contributed their sketches and scrap for an imtimate look at their personal creations. The site has a wide variety of artists who have contributed and is a strong example of how simple it is to connect a brand to the consumer. Check out the Moleskine Detour exhibit for a look.
