Monday, December 21, 2009

"Ataque de Panico!"


It's not a Dicken's Christmas tale, but here's a story that I really love to hear.

Apparently a producer in Uruguay created a 4 minute short of a robot attack on Uruguay's capital called "Ataque de Panico!". The Playlist stated that the director may be the next Neill Blomkamp, who made the South African-based alien flick "District 9." With the blog abuzz, the South American short went viral, and has already been viewed on YouTube 1.5 million times.

Well, apparently nothing gets by Hollywood these days. The lucky duck told the BBC, "I uploaded 'Ataque de Panico!' on a Thursday and on Monday my inbox was totally full of emails from Hollywood studios." Long story short, a bidding war ensued. The offer he pocketed: A $30 million deal with Sam "Spiderman" Raimi's Ghost House Pictures. That's a nice return on investment.

This a perfect example of what happens when you put it out there. Got hit single, screenplay, art installation, cupcake recipe rolling around inside dying to get out? Well, Fede Alvarez had a dream and he is now about to see what happens when you put a plan into action.