So, after many weeks of work, today is the day we finally present the work for a pitch for Honda Motorsports.
Being a dad and having a serious fear of winding up roadkill on the 405, I have never really embraced the whole idea of being on a motorcycle. That scene in the movie where Pee Wee Herman peels out on a Harley goes about 100 yards and smashes through a billboard comes to mind. Yet, somewhere in the back of my mind I do have a dark corner reserved for that reckless feeling of freedom and mind-numbing speed that only a motorcycle can deliver. It was great to work on the assignments and I gained a tremendous amount of insight into the various bikes and the people who ride them.
Honda is one of those dream brands that has a spot in American pop culture - hell, I had a cool long sleeved Honda motorcycle t-shirt in 7th grade and never even owned a bike.
Honda just needs the right nudge to be that lust-worthy brand it deserves to be. For one reason or another, the company that made the statement "You meet the nicest people on a Honda" and made motorcycles cool for everyone, somehow fell into a sea of sameness and receded into the background. Honda is a strong leader brand and has the power to be a Nike, Apple or Starbucks - if only they are willing to put it out there again.
If we get it, I really hope I get to work on it - and maybe even get a bike like an Interceptor or a Shadow...
