Tuesday, May 26, 2009

2012 Olympic Posters



Spotted these posters online for the London 2012 Olympics depicting tennis, fencing, cycling and diving. I'm not sure if they are actual posters in production or proposed - all I know is that I really like them and applaud Alan Clarke for designing them.

The Olympics is a great venue that draws international interest and is ripe with opportunities for brilliant design. These posters are a step in the right direction and take the events to a higher level.

On the other hand, this logo for the 2012 Olympics (designed by Wolff Olins and costing some $400,000) is not well designed and feels trapped in a time-zone in some mall in Sherman Oaks circa 1983, sandwiched between an "Esprit" store and a "Hotdog on a Stick" stand.

Ouch.