San Francisco's very own Eleven has created a tasty micro site to persuade travelers to switch from their current airline to Virgin America. Entering your travel miles into a calculator provides you with a dynamic series of infographics highlighting among other things; the various hours you've wasted, pretzels you've choked down, type of mystery stains you've sat on and seconds of WiFi you could have enjoyed.
The site also will help you craft a "Dear John" letter to help you break up with your current airline and a "Twin tested" page that showcases 3 sets of twins and their experience of having one twin travel Virgin and another traveling a competitor. The design and concept is really well done and actually a clever way to promote the tone and voice of Virgin, the brand. Two thumbs up!
