Coca Cola recently turned to SF's Turner Duckworth for a Diet Coke package refresh that solidly delivers a punch on the grocery shelf as well as on the chin of it's competitor's. Earlier in the year, DC became America's leading soft drink and this package communicates the brand's confidence and position as the logo is wrapped around the can and only gives you a partial glimpse of the brand's name. While Pepsi continue's to slide after last years Arnell Group debacle, Coke continue's to embrace it's visual heritage and cultural position with attitude.
