Recently, I have been working on a wine label design for a hot, fresh Napa Valley wine group (headed up by wine genius, James Harder) called The Dirty Pure Project. The idea was to create a wine so ridiculously good that the drinker of the wine would be dropping F Bombs (Tourette syndrome?) all over the place declaring what a truly delicious find it was. The very talented and great illustrator of our time, Tavis Coburn brought to life the idea and this is the result. An intoxicating image to shake up the wine crowd and spark a heady conversation regarding the product.
