Earlier this year, Miller High Life introduced a whole new look for all of its packaging and graphics designed by the San Francisco office of Landor, with illustration assistance by Chris Mitchell.
First brewed in the mid nineteenth century by Frederick Miller in Milwaukee, Wisconsin, Miller High Life is one of most well known American beer brands and (coming from the midwest) I have a long standing relationship with the product and am quite a fan. I really love what Landor has done as far as updating the entire product offering as well as all visual touch points. Everything has been handled quite nicely from the revised logo to the packaging and illustrated Miller "Moon Girl". This is one of those dream projects and you can tell whoever had an opportunity to work on it really enjoyed the process.
