Go Puma Go!

In an effort of reduce it's carbon footprint, Puma has enlisted the aid of designer Yves Behar and his team at FuseProject to create an alternative to the age old cardboard shoebox. After 21 months, 41 prototypes and 2000 ideas, Puma has unveiled it's "Clever Little Bag" shoebag concept. This is in complete alignment with the companies progressive chief exec Jochen Zeitz's maverick attitude and a great example of a big company stepping up to make a positive change for the better.