Every January people gather around the TV to watch the Super Bowl as two teams battle it out to see who will rein victorious. In addition to some (hopefully) great football, many people are also interested in seeing what TV advertisers have created for the coveted 4 hour time period. To advertise during the game, it costs 2.5 million dollars for a 30 second spot. Invariably during the game - there is always someone in the room that states "Wow! That's a ton of cash!! What if someone actually did something good with all that money?"
Well this year someone actually did. Instead of running a Super Bowl ad, Pepsi has decided to donate from $5k to $250,000k to projects that will make a positive impact on their communities. People wanting to make a positive change can drop into Pepsi's Refresh Everything Facebook (social networking!) page and vote on their favorite causes. This move by Pepsi has been closely watched by the Advertising community at large and whether or not it's successful will be a difficult thing to determine. Will is sell more soda? Will it finally climb proudly above Coca Cola and become the dominant brand because of it's intent to do good? Only time will tell, but in the meantime - how great is it that someone actually did something good with all that money...? Go ahead and Refresh!
