Packaging done well should tell a story that hooks the consumer on the spot. Currently, I am working on a energy/health bar product and have been doing a lot of research related to the category. This beautiful package, 18 Rabbits, was created by the very talented Christine Celic Stohl, a design phenom who is operating out of Mucca's SF branch and doing an amazing job as you can see here. Christine's solutions all have a common mastery of retro/fresh typography, brilliant design choices and sophisticated color pallets. It's evident that she is clearly in her zone and having fun which translates to a happy brand that is quite memorable.
