I love typography especially when it's handled well. Tomato out of the UK has a firm grasp on how type can enhance, engage and most importantly communicate. More than just mere words just lying there listlessly, Tomato's type executions are sophisticated and smart. Case in point, their latest project for Smirnoff is a beautiful black and white on-air execution with typography actually floating and interacting with the product to tell the story. Nicely done.
