Coca Cola is launching a new social media push by sending 3 bloggers worldwide to uncover what makes people happy. The bloggers are chosen by the highest amount of votes the team receives from Coke’s “Open Happiness” campaign website. Starting January 1st, the lucky bloggers will hop from country to country hunting bliss, while Coke pays their salary and expenses. The travelers will meet with locals, attend internationally-renowned events like the Winter Olympics in Vancouver, and ultimately blog about it. Wish I could take a year off and do this myself - sounds like a blast.
In an era marked by a tough economy and a spirit lacking in the optimism department, this is a great way for Coca Cola to "walk it and blog it" and hopefully shed some light as to what it is that truly puts a smile on our face.
