GM announced today that it had 16 buyers interested in purchasing Saturn and were aggressively trying to reach an agreement soon. After spending the last two years working hard to try and get the word out about “a different kind of car company”, I am happy to hear that there may indeed be a tomorrow for Saturn. The company really tried to tell a new story about being forward thinking, innovative and human. The products recently released (Outlook, Vue, Aura, Sky and Astra) have been remarkably well received and have been gaining a stronger position in the marketplace. The people at Saturn are smart, funny and passionate about what they are doing. Who knows what the future holds for GM and how it’ll all shake out in the end, but I really felt like Saturn was headed in the right direction. Maybe GM will learn something and offer us a new car company that indeed thinks differently, act responsibly and offers products that are well built and lust-worthy. Maybe...
