Thursday, September 13, 2007
TwinSix
Located in Minnesota, Twinsix is a company started by two designers, Brent Gale and Ryan Carlson who infused the passion of cycling with great design. Cruising through the company's website, I discovered The Maifesto" stating their commitment to creating great product in an area starved for a visual revolution. They support this with the claim "It is our goal to be the alternative to everything else."
Starting with a successful resurrection of an argyle retro wool jersey (see above) the company now offers additional jerseys with clean graphics and sophisticated colors, clever t-shirts, socks and more. Like other great brands, they stick to what they do best - keeping it simple, growing it as the demand increases and keeping the graphics visually engaging and most of all–fun. Companies like this have a great opportunity to leverage their cult–like following with other companies that are synergistic in appeal and style. Case in point is a recent collaboration with Crumpler creating the T6 Sack. It's cool, well designed and a brilliant extension of the brand. I am interested to see where these guys go next - a Twin Six fixed gear?