This week, Nike announced the arrival of a new shoe, the N7 Air Native, aimed at assisting North American Indian's with obesity. In an AP article this explanation is offered regarding the name - "The N7 name is a reference to the seventh generation theory, used by some tribes to look to the three generations preceding them for wisdom and the three generations ahead for their legacy." The shoe has been designed with the unique size and shape of the Native American Indian's wide foot in mind and will be offered at wholesale. This is a fantastic gesture by Nike to actually do some good and reinforces what Nike is all about - being a performance leader in the pursuit of all things athletic. As more and more products flood the market, the need to connect to a like-minded "tribe" that believes in the things that we do becomes critical to a brand. Nike's ability to speak to the athlete in all of us is what continues to make Nike great.
Tuesday, October 2, 2007
Nike N7 for American Indians
This week, Nike announced the arrival of a new shoe, the N7 Air Native, aimed at assisting North American Indian's with obesity. In an AP article this explanation is offered regarding the name - "The N7 name is a reference to the seventh generation theory, used by some tribes to look to the three generations preceding them for wisdom and the three generations ahead for their legacy." The shoe has been designed with the unique size and shape of the Native American Indian's wide foot in mind and will be offered at wholesale. This is a fantastic gesture by Nike to actually do some good and reinforces what Nike is all about - being a performance leader in the pursuit of all things athletic. As more and more products flood the market, the need to connect to a like-minded "tribe" that believes in the things that we do becomes critical to a brand. Nike's ability to speak to the athlete in all of us is what continues to make Nike great.
