The New York Times wrote an interesting article article regarding this year's Super Bowl logo and how the Super Bowl's identity reflects us as a nation, current graphic design trends and our intense passion for the game. Additionally, The New York Times created a slideshow of alternative marks created by various design firms to show a different look for this years game. Personally, I think it best to leave this type of logo development to the pros, although I can't say that I am that impressed with what Landor produced for this year's game. Dull, lifeless and pedestrian, the mark lacks any sense of excitement, depth or passion. Steven Heller said it best when he was quoted as saying “looks like the Bank of America logo.”
