Recently, a friend of mine needed a logo for his newly launched creative endeavor in which he designs and produces high end jewelry. Earlier, In 1996, I designed a logo for this same friend for his girl-centric surf shop in Hermosa Beach, CA called "Surf Like a Girl". It had a surf board with a butterfly and it was pretty well received by the surf public. After creating several rounds of marks, I revisited the butterfly icon again and found it to be quite a nice pairing with his name "Richard Paris". It creates a memorable icon using juxtaposed elements that communicates strength and elegance.
